• Pressure to change comes from:
• External, environmental pressures
• Internal, organizational pressures
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Environmental Pressures
Pressure
Market decline pressures
Internal Pressures
-Growth -Integration & collaboration -Identity -New broom -Power & political
Hypercompetition pressures
CONTEXT WHY change?
PROCESS HOW to change?
CONTENT WHAT to change?
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Why change?
What do you think? What are reasons for starting an organisational change?
Pressure Examples
Description
Fashion pressures
Boeing Co.
Managers imitate practices associated with successful organizations
Mandated pres and Changing
Dr Ian Towers Berlin
November 2011
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• Why we need to change? • Must ? • To Be ? • Want to change.
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The highly intensified rate of business – including shortened product life cycles and rapid responses by competitors – produces pressure for change at the organizational level.
An organization changes through formally or informally mandated requirements.
Geopolitical pressures
3M
Macroeconomic changes (or crises) place pressure on organizations to change the way they operate.
Internal Pressures
-Growth -Integration & collaboration -Identity -New broom -Power & political
• Change is a risky activity – many organizational changes fail or do not realize their intended outcomes. This raises the question: why is change so prevalent?
Reputation and credibility pressures
Examples
AOL Time Warner
Dell
News International
Description
When current markets begin to decline there is pressure to find newer, more viable markets.
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Why Change?
Why Change?
External Pressures
-Fashion -Mandated -Geopolitical -Market decline -Hyper- competition -Reputation & credibility
2
Outline
1. Thoughts about change 2. Change Management 3. Change Management Tools 4. Conclusion
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Four Questions
TIMING WHEN to change?
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Environmental Pressures
Why Change?
External Pressures
-Fashion -Mandated -Geopolitical -Market decline -Hyper- competition -Reputation & credibility
Why Change?
In light of recent scandals, the pressure to maintain a good reputation and high level of credibility has increased.
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Internal Pressures
Why Change?
External Pressures
-Fashion -Mandated -Geopolitical -Market decline -Hyper- competition -Reputation & credibility
Internal Pressures
-Growth -Integration & collaboration -Identity -New broom -Power & political