1 2 3 4 5
0 1 2 3 4 5
19.Themedisplay servicesshow themeculture
1 2 3 4 5
0 1 2 3 4 5
20.theme culturalactivities
1 2 3 4 5
0 1 2 3 4 5
21.consumers participationof theme activities
1 2 3 4 5
0 1 2 3 4 5
3.the theme has ahistory and rich implication
1 2 3 4 5
0 1 2 3 4 5
4.thetheme cultureagreeswith modernconsumption concept (health, green, etc.)
1 2 3 4 5
0 1 2 3 4 5
5.the theme cultureisuniqueand attractive
1 2 3 4 5
0 1 2 3 4 5
6.the theme culture is difficult tobeimitated
1 2 3 4 5
0 1 2 3 4 5
7.theme cultureisharmoniousand unified
□college□bachelor□master degree and above
4. Unit:□Foreign companies□Chinese companies□Institutions□Self-employed□Freelance
5. Position:□Ordinary□Grass-roots management□Senior managers□Other employees
Part one：Service products
（low）importance (high)
（low）satisfaction (high)
1.guestroom furnitureof the theme culture
1 2 3 4 5
0 1 2 3 4 5
2.guest room suppliesof the theme culture
（low）importance (high)
（low）satisfaction (high)
1.the theme cultureispositive and healthy
1 2 3 4 5
0 1 2 3 4 5
2.thetheme culturecoordinates with thelocalculturalenvironment
1 2 3 4 5
0 1 2 3 4 5
7.room atmosphereshowtheme culture
1 2 3 4 5
0 1 2 3 4 5
8. restaurant atmosphereshowtheme culture
1 2 3 4 5
0 1 2 3 4 5
9. leisure atmosphere reflect theme culture
0 1 2 3 4 5
13.service tools and suppliesoftheme culture(such as baggage, guest room supplies, cateringutensils, etc.)
1 2 34 5
0 1 2 3 4 5
14.greeting andseeing-off ceremonyof the theme culture
1 2 3 4 5
0 1 2 3 4 5
15.room service can show theme culture
1 2 3 4 5
0 1 2 3 4 5
16.Catering servicesshow themeculture(theme cultureperforming arts,etc.)
□the locals (guide) is introduced□Other
Thank youfor yourparticipation!
0 1 2 3 4 5
2.The hotelcourtyardenvironmentshowtheme culture (such as art, gardening,etc)
1 2 3 4 5
0 1 2 3 4 5
3.the parking lot and guide instructionsshow theme culture
1 2 3 4 5
0 1 2 3 4 5
8. The themesymbolis clear and prominent
1 2 3 4 5
0 1 2 3 4 5
9.Staffgroomingshowtheme culture
1 2 3 4 5
0 1 2 3 4 5
10.Employees mannersshowtheme culture
1 2 3 4 5
0 1 2 3 4 5
6. tablewareofthetheme culture
1 2 3 4 5
0 1 2 3 4 5
7.theme partyof thetheme culture
1 2 3 4 5
0 1 2 3 4 5
8.leisure facilitiesofthe theme culture
1 2 3 4 5
0 1 2 3 4 5
3.washroomappliancesofthe theme culture
1 2 3 4 5
0 1 2 3 4 5
4.aseriesofdishesofthe theme culture
1 2 3 4 5
0 1 2 3 4 5
5.other foodofthe theme culture
1 2 3 4 5
0 1 2 3 4 5
Part three: service environment
（low）importance (high)
（low）satisfaction (high)
1.The hotel building exterior reflect theme culture
1 2 3 4 5
6.Career:(teachers, doctors, engineers, etc.)
7.Industry:(education, construction, tourism, media, etc.)
8.Income:□below the¥2000□¥2001-5000□¥5001—10000
The questionnaire ofperceivedservice quality in theme hotel
Ⅰ.Theevaluationof hotelservice quality:
The first column is the products intheme hotel, the second column is the evaluation about the importance of products,and the third column is the actual perceived value. The number representsdifferent level of importance orsatisfaction，and number 1 to 5 explainsthe increasing degree.Without thiskind ofservice, please choose 0 (no thisitem).
1 2 3 4 5
0 1 2 3 4 5
4.insidetraffic toolsreflect theme cultureus theme cultural landscape or logo
1 2 3 4 5
0 1 2 3 4 5
6.lobby atmospherereflecttheme culture
1 2 3 4 5
0 1 2 3 4 5
22.of employeesandconsumersinteractionof theme activities
1 2 3 4 5
0 1 2 3 4 5
23.Theme culturemuseum
1 2 3 4 5
0 1 2 3 4 5
24.itemsdisplayedin the museum showtheme culture
□¥10001-20000□¥20000 of above（per month）
9.the purpose:□Company on business□Personal travel□To participate in activities
□experience the hotel culture□Other
1 2 3 4 5
0 1 2 3 4 5
9. purchasinggoodsof thetheme culture
1 2 3 4 5
0 1 2 3 4 5
10.special(own) goodsofthe theme culture
1 2 3 4 5
0 1 2 3 4 5
Part two: service delivery
1 2 3 4 5
0 1 2 3 4 5
10.shopping atmospherereflecttheme culture
1 2 3 4 5
0 1 2 3 4 5
11.themeactivitiesatmosphereshowtheme culture