Q1: Does everyone know Texan Chicken Company?
Q2: How do you feel about KFC?
提问
Ss answer the questions individually.
8m
操练（掌握初步或基本能力）
Background:
Texan Chicken was founded by Eva and Romon Martinez. They had had no previous experience in the restaurant industry. They openeed their first restaurant inWest London, and within five years had built up a chain of 40 outlets, using a franchising system.
任务驱动教学
Ss decide on a plan of action for turning the company round and have a role play.
35m
归纳（知识和能力）
1.A fast-food chain is facing falling profits and a loss of market confidence. Decisive action needs to be taken if the company is to reverse its declining forturnes.
6)Encourage Ss to draw on the anguage, skills and vocabulary they have learned in th course of the unit in their discussions
7)Circulate and mointor, noting any interesting or important errors to work on later.
Teacher’s Resource Book（高等教育出版社）
二、教学设计
步骤
教学内容
教学方法
Activities (学生活动)
Time
(时间)
告知(教学内容、目的）
1.Background.
2.Task.
3.Writing.
讲授
2m
引入（任务项目）
Lead-in:
Ask Ss to answer the following questions.
Q2: How do you feel about KFC?
Step Two
Background:
1）Books closed, wrtie Texan Chicken on the board and invite Ss to speculate about the company.
2）Tell Ss to read through Background and Present Situation, then close their books and see if they can give you the following information: company founders; founders’ backgruond; location of first restaurant; number of outlets after five years; expansion strategy; reason for success; products and services.
分组讨论
Ss discuss the background in groups and make a summary of problems.
15m
深化（加深对基本能力的体会）
Task:
Discuss the options and consider any other ideas for improving profitability. Work out a plan of action which will turn the company round.
讲授
Ss keep down the key points.
5m
训练(巩固拓展检验)
Writing:
This section focuses on writing a press release.
写作练习
Ss practise writing a press release.
20m
总结
1.Presentation skills.
一、教案头编号：
授课班级：
授课日期：
年月日
年月日
年月日
本次课标题：Unit 12 Strategy
(Case study & Writing)
教学目标
能力（技能）目标
知识目标
1. Comprehend the background information
2. Find out the real problems needed to solve.
2.Words and expressions associated with discussions.
归纳讲述
Ss review what they have learnt.
3m
作业
Ask Ss to review what they have learnt and prepare for the coming exam.
1.Presentation skills.
2.Words and expressions associated with discussions.
Homework
Ask Ss to review what they have learnt and prepare for the coming exam.
4) Explain the format of writing a summary.
5) Give some examples to Ss and instruct them to follow them.
6) Ask Ss to finish the writing now.
Conclusion
3. Role play on the future strategy
4. Write a reasonal summary to a press
1. Background information of Texan Chicken Company
2. Task for having role play on the future strategy
3）Ss listen to the interview once, making notes , then work in pairs to summarise the four problems and action to be taken to address them.
4）Ss listen again if necessary.
postscript
3. Writing a summary of the role play to a press
能力训练任务及过程
1.Greet Ss and introduce the assignments of these two periods.
2.Background.
3.Task.
4.Writing.
参考资料
5）Check the answers with the whole class.
Problems: demand has fallen; product too expensive; expansion too fast; poor standards in some franchises.
Action:A team of mangement consultants has been called in to advise the company on future strategy.
Step Three
Task:
1)To prepare for the task, divide Ss into four groups and assign each group a different options to discuss.
2)Ss should also read through the other three options and pool any additional ideas they might have for improving profitability with the conitor, helping where necessary.
4)Make new groups, putting one S from each of the first groups together, and set up the task.
5)Appoint a chair for each group and remind the chair that it is his/her responsibility to keep the discussion on course and make sure a plan of action to turn the company round is agreed.
2m
后记
Period
Steps
（步骤）
Methods & Tasks（方法、任务）
Introduction
1. Background.