Reading comprehension
Read the passage quickly then answer the following two questions. 1. What do you think is the biggest challenge for firms touting tablets?
stern chase (在前船后面的)尾追；追击
Apple Inc. (NASDAQ: AAPL; previously Apple Computer,
Inc.) is an American multinational corporation that designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; and iOS, a mobile operating system. As of August 2010, the company operates 301 retail stores in ten countries, and an online store where hardware and software products are sold.
15. salivate: [ 'sæ liveit ] vt. 使流涎；使过量分泌唾液 vi. 分泌唾液；流口 水分泌唾液 salivate salivation
16. Wi-Fi: abbr. 无线保真技术（wireless fidelity）；无线上网技术
17. churn out: 艰苦地做出；大量炮制, He has been churning out detective stories for more than ten years. 十
2. RIM’s new baby is unlikely to it suffers from at least two handicaps .What are they?
Words and expressions
1. fell over one another:争先恐后，竞争，争夺 2. fledgling:[ ‘fledʒliŋ ] n. 无经验的人；刚会飞的幼鸟 fledgling firm 名词新公司/无经验的公司
For reasons as various as its philosophy of comprehensive aesthetic design to its distinctive advertising campaigns, Apple has established a unique reputation in the consumer electronics industry. This includes a customer base that is devoted to the company and its brand, particularly in the United States. Fortune magazine named Apple the most admired company in the United States in 2008, and in the world in 2008, 2009, and 2010. The company has also received widespread criticism for its contractors' labor, environmental, and business practices.
capitalize on 利用
Advertisements, TV shows, movies, and books all capitalize on the image. 广告、电视节目、电影和书籍都在为这个形象投资。
Everyone should capitalize on his opportunity. 每个人都应当利用 机会。
6. trigger: [ ‘triɡə ] vt. 引发，引起；触发 vi. 松开扳柄 n. 扳机；触 发器；制滑机
trigger off 引起；激起 There are some food that trigger off a headache or migraine
attack and some that don't. 有些食物会引起头痛或偏头痛，有些食品则不会引起。
12. warrior: [ 'wɔriə, 'wɔ:- ] n. 战士，勇士；鼓吹战争的人 13. jamboree: [ ,dʒæmbə'ri: ] n. 少年团体大会；欢乐的聚会 14. out-of-the-box: 创造性地；立即可用的；内存不足 out of the blue 突然地；意外地 out of the money 赌输 ;未到价
Established on April 1, 1976 in Cupertino, California, and
incorporated January 3, 1977, the company was previously named Apple Computer, Inc., for its first 30 years, but removed the word "Computer" on January 9, 2007,[8] to reflect the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers. As of September 25, 2010, Apple had 46,600 full time employees and 2,800 temporary full time employees worldwide and had worldwide annual sales of $65.23 billion.
商务英语阅读Unit 4 International Marketing
CONTENTS
Welcome to the unit Text A Text B
Supplementary Reading
Welcome to the unit
Questions for you. 1. Is marketing equivalent to selling? 2. What is the aim of marketing? 3. What kind of methods can you use to keep
7. frenzy: [ ‘frenzi ] n. 狂暴；狂怒；暴怒.vt. 使发狂； 使狂怒
frenzied [ 'frenzi:d ] adj. 疯狂的；狂乱的；激怒的 v. 使狂乱（frenzy的过去式）
Zeal without knowledge is frenzy. 没有知识的热情是狂热。 8. bewildering: [ bi‘wildəriŋ ] adj. 使人困惑的；令人
fledging [ 'fledʒiŋ ] n. 羽毛初长的雏鸟；刚会飞的幼鸟； 无经验的人 v. 变得羽毛丰满（fledge的ing形式）
3. tablet: [ ‘tæblit ] n. 碑；药片；写字板；小块 Tablet PC 平板计算机 data tablet 数据输入板
plotting tablet,标图板
多年来，他一直在大量粗制滥造侦探小说。 And myriad companies churn out the fake Gillettes and Rolexes sold
on street corners. 还有无数厂家大量仿制吉列剃须刀和劳力士手表，并在街头贩卖。 18. app: [ æ p ] abbr. 应用（Application）；穿甲试验（Armor Piercing
cut to the chase 提到关键问题，转入(或切入)正题
give chase to 追赶；追逐；追击
go (and) chase oneself [美国俚语] 别捣乱，走开， 滚开
in chase of 追求；追赶；追击
lead someone a (fine,hard,merry,lively) chase 诱使 某人尽力追赶(或徒劳追逐)
产生混乱的 v. 使迷惑（bewilder的ing形式）
I have just cleared up a bewildering welter of data saved in my computer. 我刚整理了保存在我电脑里的 很难处理的杂乱无章的数据。