ADVANTAGE
In the beginning, the movie, TV propaganda is very good. And through the influential magazine cover model successfully opened the market. Now Gucci have strong financial chain and a certain degree of visibility.
GROUP1
Nayun Gwon Hyeju Park Yeo Beom Ma Hong
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Perfume
Handbag Watch
MAIN PRODUCTS
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Perfume
Research a new perfume and use all kinds of media publicity to improve the exposure rate and visibility
BRAND NEW PRODUCT
Gucci is a fashion brand and owns many famous designers. at the same time Gucci has many loyal customers, including many female customers. Gucci has its own cosmetics make-up product,so we think that if Gucci launched its own series of cosmetics will be very popular.（Like skin care ，hair cag
According to the different people for different occasions design the handbag. For example, white worker's handbag should generous and simple. But the handbag for formal dinner should exquisite.
watch
As everyone knows, Gucci watch‘s popularity is lower than some product else and rival firms. So the company should use more advertising to enhance the reputation.
How to beat the competition Gucci should hire more in novative designer and sh ouldn't be too high prices. And than management o f replacement should repl ace the fresh blood to ma ke operation more dynam ic and more in line with th e needs of modern peopl e.