Lesson 3 The Advertising Game
【学习目标】1.know the design, the idea and the effect of advertisements;
2.understand advertisement development;
3. learn some important new words and phrases.
【重点难点】准确把握文章大意及段落大意，了解了解西方广告的构思、设计、影响及作用
【使用说明】1.借助导学案，充分预习课文，理解文章大意。
2.认真学习自主实习部分的内容，完成合作探究及能力拓展的题目，
并且形成文字答案。
3.认真书写，独立完成，规范做答，按时上交。
课前预习
I. Reading
Task 1. Pre-reading:
Can you think of some advertisements you have seen? Make a list about the places where you have seen advertisements?
1) to make known to the public, e.g. in a newspaper or on TV
2) something used for advertising things
3) the business of encouraging people to buy goods by means of ads
4) the person who makes ads
Task 3 Get the main idea of each paragraph while reading the text for the second time and re-arrange the paragraphs in the right order.
1) Products are sometimes linked with different concepts or ideas.
2) New and unusual ideas often appear in today’s top advertisements.
3) An ad may give direct information like names or locations.
4) Public ads have helped to increase public knowledge.
5) Ads are made visually attractive to hold the attention of the public.
II. Language points
1. The classic advertisement is one that gives information about finding certain products. 传统广告是一种为找到某些产品而提供信息的广告。
【句型分析】本句是一个含有定语从句的主从复合句，句中that 引导的定语从句修饰先行词one。
one在此为不定代词，代替advertisement,表示泛指。
先行词为one, anything, all, nothing 等不定代词时，用that引导定语从句。
辨析it, one, that
1).it: 特指上文提到的事物，替代可数名词单数或不可数名词。
e.g.：He bought a book and lent it to me.
2).one 泛指与上文提到的事物同类事物中的任一个，替代可数名词单数。
e.g.: This ball is blue. I want a red one.
3). that 特指与上文提到的事物同类的事物，但不是同一个，替代不可数名词
e.g.：The weather here is much colder than that in a Australia.
2. It is likely to be just the name of a company, part of which may be a general location. 它很可能仅仅是公司的名称，其中可能包含公司的大概位置。
likely预期的，可能的
likely的常用句型：
It is likely that… 很可能……
sb./ sth. is likely to do sth. 很可能……
e.g.: It is likely that she will come to see me off at the airport.= She is likely to see me off at the airport. 她很可能到机场来为我送行。
【即学即练】翻译：他很可能会出席会议。
=
3. Some advertisements may suggest that buying a car can make you free. 有些广告暗示买车可以给使你自由。
suggest 建议；暗示，表明
suggest doing sth. 建议做某事
suggest one’s doing sth. 建议某人做某事
【注意】suggest that…（表示“建议”之意时，从句必须使用“ should+ 动词原形”的虚拟语气的结构，should经常被省略掉; 表示“暗示，表明” 之意时，从句用陈述语气）
【即学即练】翻译：
1. 他建议晚饭后去散散步。
2. 我建议你走路去上班。
达标检测
I单词拼写
1. Ba Jin was one of the best _____________ (当代的)writers.
2. The oil market is enjoying a _______ (迅速增长)。
3. He can’t remember the basic ____________ (概念)of math.
4. The teacher is trying a new __________ (方法)to language teaching.
5. Large _____________ (公司)often have strict interviews for interviewers.
6. Her designs have a strong ____________ (视觉上的)attraction.
7. My sister has two kids, a boy and a girl. In other words, I have a _______ and a _________.
8. Because of Tom’s sudden wedding, his mother had to change the month’s ______ (预算).
9. You couldn’t wear this dress to go to the party, it’s not _____________ (合适的).
10. He opinion that good products needn’t be _____________ (做广告)is out of date.
II 短语归纳
1. 吸引……的注意力
2.保持……的注意力
3. 由…组成
4.习惯于做某事
5. 突出,显眼
6. 为了利润
7. 与…相联系8. 参加某事
9. 目的在于做某事10.为……做贡献。